Newly reformed plans to transform MediaCity and The Quays into a “world class” waterfront destination have been approved.

The reformed plans include the addition of 3,000 new homes as well as 800,000 sq ft of commercial space across 60 acres.

Salford City Council state that the approval comes following an “extensive consultation period and input from the local community.”

The vision for the waterfront includes a new pedestrian link bridge from MediaCity to The Lowry and Quayside as well as plans to activate North Bay.

The regeneration plan is inspired by the waterfronts of Oslo and Sydney according to Landsec and Peel, which own the regeneration scheme. A new artist’s impression has been released to illustrate Landsec and Peel’s vision for the waterfront.


The new boardwalk and link bridge along the MediaCity waterfront will supposedly “feature more, quality nature and green space” as well as places for people to eat and drink.

The giant Piazza will also be reimagined with moveable structures which could house a variety of brand activations.

Salford City Mayor Paul Dennett said: “What’s to come will further cements MediaCity’s position as the place to live and work in the northwest and a must-see destination.

“With office space to cater for the growing number of businesses looking to relocate to Salford and a significant number of new homes to support our drive to alleviate the housing crisis MediaCity will continue to be a hugely important development for the city.”


The backdrop to the waterfront is the media quarter, which is currently home to the cluster of 250 creative, tech and digital companies including ITV, BBC and dock10 studios.

Stephen Wild, MediaCity Managing Director said: “The re-shaped regeneration proposals will support us in delivering a world class destination where people will want to live, work and learn for many years to come.

“As the home of future media, MediaCity’s output is global and its environment needs to reflect its international significance. While the waterfront is the gateway to MediaCity and the Quays, it’s right that it should compete with some of the finest waterfront destinations in the world.”

Find out more here.

One Comment

Leave a Comment

Your email address will not be published. Required fields are marked *