Salfordians urged to take part in Christmas card campaign spreading festive cheer

Salfordians can raise festive spirits among lonely or isolated residents this winter by taking part in a new Christmas card campaign.

Residents are encouraged to pick up a Christmas card from one of five gateway centres across the City and write a heartfelt message which will be delivered to an elderly person this winter.

The festive cards can be collected from gateway centres in Walkden, Swinton, Eccles, Pendleton, and Broughton Hub and Salford Community Leisure centres across the region.

After good-spirited messages are written on the cards, they will be distributed by the council to older people in the community who may be feeling lonely or isolated, as part of their Cards for Kindness initiative.

Local schools, faith groups, community centres, and individuals have been invited to take part in the campaign to spread festive cheer this winter.

Councillor Mishal Saeed, Executive Support Member for Social Care and Mental Health, is the organiser behind Cards for Kindness. She urged people across Salford to get involved in the scheme this Christmas.

She said: “Loneliness isn’t just about being alone – it’s a deeply felt lack of connection.”

“We know that for some older people, a simple card at Christmas can make a world of difference.

“It’s a small gesture, but one that says: ‘You are seen, you are remembered, and you matter.”

Salford City Council stated: “Loneliness is a growing concern across the UK, with around 6% of people reporting they feel lonely often or always.”

9.0% of Salford residents aged 16 and above report feeling lonely “often or always,” which is slightly above the national average.

Many older residents in Salford face additional challenges affecting their level of social isolation and may benefit from the Cards for Kindness campaign.

According to data provided by the council, almost 40% of people aged 50 and above in Salford report poorer health, which can compound feelings of separation.

Councillor John Merry CBE, Lead Member for Adult Social Care and Health, said: “Kindness can be the light someone needs to find their way. We celebrate the Spirit of Salford by sharing care, compassion, and connection.”

“Residents, schools, community groups, and businesses are encouraged to get involved. Let us show them they’re part of a caring community,” said Salford Council.