Beat the Street, an initiative aimed at getting young people healthier, is set to turn Salford into a ‘Giant Interactive Game.’
According to Salford City Council, the new interactive scheme aims to encourage residents to win points and prizes for their team, simply by walking, cycling, running, wheeling or scooting.
Beat the Street starts this Wednesday, 24th September and will conclude on Wednesday, 5th November. Children at participating primary schools will be given a player pack, including a card and map, and the wider community can pick up a free card from one of the distribution points, or they can use the free Beat the Street app.
Residents will start to see Beat Boxes appearing on lampposts around the area. Once the game starts, players will be tasked with finding the closest Beat Box – a checkpoint – before tapping it to log the journey on their phone.
To score ten points, the player must then walk, cycle, or wheel to another Beat Box within an hour to earn 10 points.
There are prizes for the teams and individuals who manage to travel the furthest, and the public can also help local charities get a donation. There are also ‘lucky spot’ prizes, simply for taking part.
As part of the initiative, every step Salford residents take will help make their local area greener, with hundreds of trees being planted in partnership with the Greater Manchester charity, City of Trees. People will also have the chance to become ‘Citizen Foresters’ by volunteering to help plant and care for trees across Salford.”
Salford City Councillor Mishal Saeed, Executive Support Member for Social Care and Mental Health said, “We want everyone in Salford to live longer, healthier and happier lives, so the Beat the Street campaign aligns perfectly with the Council’s Public Health objectives to increase levels of physical activity and movement in adults, children, and young people.”
The community initiative commissioned by the Bupa Foundation, with co-funding from Salford City Council, Canal & River Trust, and Sport England via the National Lottery funding, which will be delivered by Intelligent Health.
Prior to its arrival in Salford, Beat the Street has taken place in 200 locations across the UK, with the scheme hitting the milestone of 2 million players during its game in Barnsley.
Evidence from past games have shown that the program supports both adults and children in becoming more active, while also encouraging families to spend more time together outdoors and in nature.
Councillor Hannah Robinson-Smith, Lead Member for Culture, Heritage, Equalities, Sports and Leisure added, “What I love about the Beat the Street campaign is that it presents a great opportunity for people to come together and explore everything Salford has to offer in a fun and interactive way.”
Residents will start to see Beat Boxes appearing on lampposts around the area. Once the game starts, players just find the closest Beat Box, tap it to log their journey, then walk, cycle, or wheel to another Beat Box within an hour to earn 10 points.
There are prizes for the teams and individuals that manage to travel the furthest, and the public can also help local charities get a donation. There are also ‘lucky spot’ prizes, simply for taking part.
As part of the initiative, every step Salford residents take will help make their local area greener, with hundreds of trees being planted in partnership with the Greater Manchester charity, City of Trees. People will also have the chance to become ‘Citizen Foresters’ by volunteering to help plant and care for trees across Salford.”
Councillor Hannah Robinson-Smith, Lead Member for Culture, Heritage, Equalities, Sports and Leisure added, “What I love about the Beat the Street campaign is that it presents a great opportunity for people to come together and explore everything Salford has to offer in a fun and interactive way.”
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