A cherished Salford institution is calling on local companies to step forward and help secure its future.
The Salford Children’s Holiday Camp in Prestatyn, which has been giving generations of young people their first seaside holiday since 1926, is facing a major challenge.
One of its dormitory blocks—installed in 1979 as a “temporary” building, has finally reached the end of its life.
Without urgent support, the camp risks losing vital accommodation for hundreds of children.
And with the fear of the next generation of Salford children and families being unable to have sometime away by the sea, the charity has launched an urgent appeal.
To ensure the next generation of Salfordians continue going to the Prestatyn Holiday Camp, the charity is planning to replace the block with modern, family-friendly lodges.
The first of these is due to open in 2026, but £100,000 must be raised to make it possible.
And with the huge target set, the camp is appealing directly to Salford businesses, contractors, consultants, subcontractors, and companies large and small—to help fund this once-in-a-generation rebuild.
Trustee of the Salford Children’s Holiday Camp, Nick Abbot said: “This is more than bricks and mortar.
“For nearly a century, the camp has given Salford children, families, and young carers a break they might otherwise never experience.”
Nick continued: “We urgently need local companies to rally round and help us transform ‘Salford by the Sea’ for the future.”
As well as the charities appeal for support, they will also be hosting a fundraiser event, a Halloween Ball at The Lowry Hotel.
The centrepiece event will be a spectacular hosted on Friday 31 October 2025, with the evening being compered by Salford’s own Mike Sweeney and feature a very special performance by Peter Hook (Joy Division / New Order), with full supporting entertainment.
Those who wish to attend will be able to secure a table sponsorship for £2,000 for a table of 12, including a three-course dinner, wine, and theme Halloween surprises.
Residents looking for individual tickets will be able to secure one for £175, and flexible options will be available for companies to share table sponsorship or multiple tables.
“This is a chance not just to enjoy one of the biggest nights on Salford’s social calendar,” Nick Abbott continued: “But to make a lasting difference to thousands of children across Greater Manchester.”
For residents unable to attend, they will also be able to support the charity in other ways, these include donating goods or experiences to support the Halloween Ball.
Partnerships will also be encouraged, with designers, suppliers, and contractors are also invited to contribute skills or services to the rebuild project.
The charity will also be open to corporate involvement, as the camp will also welcome training days, team-building visits, and apprentice programmes at its Prestatyn site.
The Salford Children’s Holiday Camp narrowly avoided closure in 2014 after a public appeal led by the Manchester Evening News.
Thanks to overwhelming community and media support, the camp was saved—and now, over 10 years later, the call is just as urgent.
“We need Salford’s business community to stand with us once again,” Nick Abbott urged. “Together, we can give children the seaside holidays they deserve for the next 100 years.”
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