The head of Salford AgeUK has welcomed the launch of a new alliance to promote the cause of older people across Greater Manchester.
The Salford and Trafford group is joining forces with Age UK charities across Greater Manchester to form the Age UK Greater Manchester Collective — a bold new partnership working to ensure every older person in the region can age well.
Emma Rose, chief executive of Age UK Salford and Trafford, said: ““We’re thrilled to be launching the GM Age UK Collective — a powerful collaboration that brings together our shared commitment to improving the lives of older people. In Salford and Trafford.
“We see this as a real opportunity to amplify the voices of our older residents and drive meaningful change that supports their wellbeing, independence and inclusion.”
Each charity remains independent and rooted in its local community, but by uniting as a Collective, they can speak with one voice, share resources, and tackle some of the biggest issues facing older people today — from rising energy bills to loneliness and health inequalities.
Together, the Collective members already bring in more than £12 million per year to the Greater Manchester economy.
Nearly £5 million per year goes directly into the pockets of older people, through the benefits they’re supported to access, and the group employs 280 staff with 445 amazing volunteers who make the work possible
The Collective is working across Greater Manchester, delivering practical support that improves lives and creates a more age-friendly city region — whether that’s helping someone stay warm in winter, access transport or rebuild confidence after a fall.
Lauren McKechnie, chair of the Age UK Greater Manchester Collective and CEO of Age UK Bolton, said: “This isn’t about merging or losing our local identities.
“We’re still your local Age UK — part of your community. But by coming together like this, we can reach further, act faster, and stand stronger for the people we’re here to support.”
The partnership is already working alongside Greater Manchester Combined Authority, NHS bodies, community groups and businesses — making it easier for organisations to collaborate, innovate, and invest in older people’s wellbeing.
“We know the pressures people are under,” Lauren continued. “But we also know the power of people working together — and that’s what the Collective is all about.”
Together, the Collective hopes to reframe what ageing in Greater Manchester looks and feels like — ensuring older residents not only live longer, but live well.
To learn more or get involved contact the Collective at info@ageukgmcollective.org.uk or visit your local Age UK to find out what support is available near you.
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