“Empower better lives through Rugby League” – Salford Red Devils Foundation announces rebrand as a part of a three-year strategy 

The Salford Red Devils Foundation have undergone a rebrand and have unveiled a new logo as a part of three-year strategy. 

The branding is part of of the Foundation’s three-year strategy, which includes a new vision and mission, together with the creation of a new programmes on offer for 2025.

The Foundation programmes in 2025 will focus on several distinct themes that will aim to increase Rugby League participation, whilst also raising aspirations.

The Red Devils Foundation will also be looking to empower healthy lifestyles, whilst also encouraging participants to build a community which they can belong in

They will also hoping to promote Disability Rugby League, creating a pathway for young people both on and off the field – while enhancing employability opportunities through training and careers.

The @SRDFoundation are excited to confirm a rebrand which brings them in close alignment with the Club.

A three-year strategy includes a new vision and mission, together with the creation of a new programme offer for 2025.

Find out more now ⤵️

— Salford Red Devils 👹 (@SalfordDevils) April 1, 2025

Paul Trainor, Director of Foundation and Rugby Partnerships said: “We are delighted to launch the new Salford Red Devils Foundation branding.

“This reflects the complete alignment with the club to deliver the Foundation’s vision of working with people of all ages and abilities across our communities to empower better lives through Rugby League.”

For the Foundation, in particular their new themes, Paul added: “The themes are really allowing us to align all our work with our objectives.

“So, the themes are things like increasing participation in rugby league, raising aspirations of young people, providing pathway opportunities, and we’ve got a fantastic Development Academy based at Eccles Sixth Form College which allows us to develop a lot of young people – both boys and girls – through that pathway.

“So we’re really clear in terms of the structure we want within the Foundation. Over this next three years, these themes will help us to keep focused on what we’re hoping to achieve.”