An immersive art experience will bring portraits to life in Salford next year through a partnership between FRAMELESS Creative and the National Portrait Gallery.
A new and innovative art experience is set to premiere in MediaCity next May that will see British portraits come to life through engaging digital storytelling.
The experience will combine Holywood-style digital effects and the latest audio technology, partnered with music and creative narratives to tell the stories behind some of the Gallery’s portraits.
This art is being brought to Salford by the National Portrait Gallery and FRAMELESS Creative, who want to transform how art is consumed and inspire a younger generation.
The initiative is called ‘Stories – Brought to Life’, and explores the lives of people featured in the collection who have shaped the UK’s history and culture while celebrating the power of portraiture. The long-term partnership, named ‘National Portrait Gallery Unframed’, is brought by Cinesite, a BAFTA award-winning digital production studio.
Rich Storton, General Manager, FRAMELESS Creative said: “We are delighted to announce this new long-term partnership with the National Portrait Gallery. We hope that by unleashing the power of digital storytelling we can help the Gallery to bring art to a whole new audience.
“We’re living in a changing world and there is a real need for new experiences that help open up art and culture to new audiences and crucially help ensure that national institutions such as the National Portrait Gallery and their incredible collections continue to be accessible and have cultural significance for the next generation.
“MediaCity is a vibrant cultural hub attracting a hugely diverse audience. This combined with its proximity to major transport links and focus on technology made it an obvious choice for premiering our first experience.”
Their partners, the National Portrait Gallery was founded in 1856 and is a host to a collection of Britain’s best portraits.
Rosie Wilson, Director of Programmes, Partnerships and Collections at the National Portrait Gallery said: “The National Portrait Gallery aims to share our unique collection of portraits with as wide an audience as possible and explore the human stories that shape our history and culture.
“This exciting new partnership with FRAMELESS, inspired by our Collection, will enable us to take these stories outside of the Gallery walls and bring them to life in new, innovative ways.”
Caroline Aikman, Director of Marketing, Brand and Place at MediaCity said: “We are honoured that the National Portrait Gallery and FRAMELESS have chosen MediaCity as the first stop on the tour of this unique immersive experience.
“We’ve hosted many arts and culture events, experiences, festivals and exhibitions over the last few years and we can’t wait to welcome visitors to Salford when the experience opens its doors in May next year.”
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