Salford Red Devils have proudly been shortlisted as finalists for the prestigious Access All Areas Diversity & Inclusion Award.
The Red Devils have been nominated for their innovative that raises awareness around colour blindness.
The campaign “Red for All” campaign has been used by the club promoting inclusivity in sport for individuals with colour vision deficiency (CVD).
The club have been shortlisted, with the club using the campaign to dedicate a Colour-Blind Awareness Game earlier this year.
The match was held on July 27 2024, where the Red Devils competed against Castleford Tigers at the Salford Community Stadium.
We are proud to announce our shortlisting as a finalist for the prestigious Access All Areas Diversity & Inclusion Award for the innovative ‘Red for All’ campaign, raising awareness around colour blindness.
— Salford Red Devils 👹 (@SalfordDevils) October 23, 2024
The Super League fixture saw the club make adjustment to benefit fans with colour-blindness, as they trialled alternative coloured pitch markings.
The pitch markings saw adjustments, with red and green being the most common type of colour vision deficiency the club decided to introduce blue lines for the 20m line and indigo at the 40m line.
This decision was made by the club, as most markings on a Rugby League pitch are white and red.
The highlighted issues by the club was used to raise awareness for those with colour-blindness, with 1 in 12 men and 1 in 200 women being affected.
And with that number of people reported to have issues with colour-blindess it can create challenges for fans to differentiate team kits, field markings, and on-screen graphics that rely on contrasting colours.
Ahead of the fixture in July, Paul King who was acting as Managing Director, now holding the role as Chief Executive Officer, shared why it was so important to make these changes.
He said: “For everyone in attendance, watching at home, or even playing, this visible change to the game itself allows us an opportunity to gain valuable insight and feedback from those that experience colour blindness and also from those that don’t.
“Fundamentally, this will contribute towards our sport being able to do what it does best – making rugby league as accessible as possible for as many people as we can.”
The announcement from the club has been met with a lot of pride, as they will hope to take the prestigious award home during the ceremony later this year.
You can find out more about the “Red for All” campaign here.
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