Salford City FC have announced a new partnership with Optime Group, with the aim of supporting and connecting with the local community.
The new sponsorship comes after the company ‘strategic expansion’ into the Manchester, with the company hoping to be involved in Salford’s iconic ownership and rich footballing heritage.
This comes as no surprise with the Optime Group, already being the leading provider of recruitment services for UK airports, with the company now holding a permanent office at Manchester airport since last year.
Following the new signing, CEO of Salford City and former Manchester United player, Nicky Butt, expressed his excitement for the new sponsorship: “We are delighted to welcome Optime to Salford City FC as a Club partner.
“We look forward to working with them throughout the 2024-25 season and beyond.”
Butt also voiced that the club and company’s shared views on the ideas for the local community, he said: “It is clear how aligned our standards are around equality, diversity and inclusion which gives us a great starting point.
“We firmly believe that we can work together to continue supporting our community.”
The Optime Group also recognises that the sponsorship is an opportunity to unite people from different backgrounds and encourage a sense of belonging through the football club.
With the company also hoping to introduce initiatives that are most important to the people of Salford and the wider region.
As Anthony Young, Co-Director of Optime, stated: “We are excited to partner with Salford City FC and become a more active part of the northwest community.
“This sponsorship is the perfect way for Optime to connect and become more visible locally, as well as show support for a great football club that has a wonderful community behind it.
“Having long-standing ties with Manchester Airport, where we have recruited and supported local jobs, we are deeply committed to the region,” he continued.
“We believe that by supporting Salford City FC, we are investing in a team with a promising season ahead but also in the people and the community that the club represents.
“We look forward to building a strong, meaningful relationship with both the club and its supporters.”
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