The ‘Cult’ burger brand ‘ Burgerism’ was founded by three Irish guys, Mark, John, and Pete, in April 2018. After gaining a large following over lockdown by 2021, the brand was named the eighth most-ordered item on Deliveroo in the UK and the single most-ordered burger in Manchester.
The burger brand began selling through apps like Deliveroo and UberEATS but has since expanded to take-away sites in concession formats. The point of the simple takeaway layout is to emphasise the point that the focus is on the food, not the aesthetics around the food.
They began this year with five sites and aimed to have 12 sites by the end of this year. I visited the Salford takeaway, and this is how it went.
You begin your journey to your burger by arriving on Ashton Street, Salford, where you will see a small window just below a large sign that says ‘BURGERISM’. At this moment, you may wonder what on earth you are doing here and consider turning around. However, I urge you to continue.
Upon arrival at the window, you will look to your right, and there will be a code for you to scan- clearly marked ‘SCAN THE CODE’. This code will lead you to a wonderland of extravagant burger options. This may sound great, but I warn you, this could have you standing for 10 minutes in an intense debate with yourself over whether the day calls for a quadruple patty beef burger or a blue cheese chicken burger.
This isn’t to say there wasn’t a colourful range of veggie options, such as the ‘Veganed’ and the ‘Veggied’, made very easy to differentiate. But, as an avid carnivore, the veggie section was avoided. It’s never that kind of day for me.
Although I debated between the more enormous burgers, there was the Freebird and cheese for just £9.49 or the wholly double for £13.95. This was the most expensive burger on the menu, the cheapest being the ‘Cheesed’ for just £7.95. I figured I was halfway through my day and couldn’t commit to the food coma awaiting me had I had the four-patty, double whopper, bacon, and cheese feast. So, I went for the ‘Cheesed’ with extra ranch, fries, and water. It only cost me an easy £10.
Now, I have two rankings for rating fries: Salty-ness and crispy-ness. Both scored a solid ten from me. They were seasoned with spices and flavours; you were left with a tang on your lips whilst crunching into the hot fries. And with a strong start, I was finally ready to try out the burger.
The burger didn’t fail me. Stacked imperfectly were two perfectly cooked beef patties. They weren’t chewy or dry. They were succulent and juicy. With cheese melted between each patty and a slice of tomato, which I eagerly considered one of my five a day. And to top it off, there was just the right number of pickles to invite the taste of a good traditional cheeseburger.
The juiciness of the burgers combined with the melted cheese created a sensation of the burger melting in your mouth. I wondered what kind of taste sensation a stack of four would have been like.
So, the takeaway itself was undecorated, and the window was unassuming, but that only enhanced the whole experience. This was the last place I expected to have the best burger I’d ever eaten in Manchester, and even though it is well-known, I felt like I’d found a shining beacon in an unassuming industrial estate.
@salfordnownews Discovering Salford's tastiest hidden gem! Full review here: https://www.salfordnow.co.uk/2023/11/28/burgerism-discovering-salfords-tastiest-hidden-gem/
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